[{"@context":"https://schema.org","@type":"JobPosting","title":"Head of Performance Marketing / Paid Acquisition","description":"

About Fortuna Health

Fortuna Health is the only consumer-first platform for the 80+ million people navigating Medicaid and government healthcare programs. We support consumers from eligibility and enrollment to renewing coverage. We’ve secured a dominant position in the B2B sector; now, we are embarking on our first expansion into the DTC market.

We are looking for a Head of Performance Marketing to own the strategy, engine, and optimization of our consumer acquisition. This isn't just about managing ad spend but architecting a growth program that connects millions of families to the care they deserve.

About the role

Mission with Scale: You will be the primary driver behind our D2C transformation and growth.

Ownership: You will have autonomy over the full paid search stack. You’ll be the main architect of our funnel and DTC brand strategy, including leading bidding and optimization roadmap (working with operations and growth pod).

Direct Impact: You will be held accountable to the one metric that matters: qualified, high-intent leads delivered at scale.

What you'll do

Strategy & End-to-End Execution. You’ll go from setting marketing strategy with the team to being hands-on in the ads accounts and landing pages, owning multiple search campaigns (current and new campaigns as we expand).
Acquisition, Lead Quality, & Funnel Optimization. You’ll build the experimentation engine that scales, optimizes, and exceeds targets - ensuring that every lead has the highest possible probability of succe","datePosted":"2026-07-15","employmentType":"FULL_TIME","hiringOrganization":{"@type":"Organization","name":"Fortuna Health","sameAs":"https://fortunahealth.com"},"url":"https://jobs.ashbyhq.com/fortuna-health/e60c617d-73e3-469e-a8fe-f8965ae49e9d","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York, NY"}}},{"@context":"https://schema.org","@type":"JobPosting","title":"Senior Software Engineer","description":"
About Fortuna Health
We believe accessing healthcare should be as simple as doing your taxes on TurboTax. But for the millions on Medicaid, it’s not.
People lose coverage because of administrative barriers—like missing a notice and incorrect documentation. 60–70% of disenrollments in Medicaid happen for these procedural reasons. These are avoidable errors caused by fragmented systems, not ineligibility.
Fortuna Health is redefining the consumer experience for Medicaid. We’re helping millions navigate Medicaid end-to-end from eligibility and enrollment to renewing coverage. We're backed by a16z, BoxGroup, YC, and top healthcare angels.
We believe this is a once in a lifetime opportunity to dramatically improve the human condition for 90M people, and we need the help of high-throughput, growth-minded builders to make it happen.
About the role
What you'll do
As an early engineering hire at Fortuna, you'll play a huge role in shaping the direction and culture of the company. We work fully in-person 5 days a week out of our NYC office, and strongly believe in the value of a focused, supportive, and tight-knit team.
Your primary duty will be to build the product, which will mostly entail fast-paced engineering work. However, you'll likely wear a number of different hats as we iterate, including design, marketing, operations, and customer experience.
What we're looking for
Product Mindset
Our philosophy is that engineers should lead product. We are fundamentally building a consumer product for the masses. As such, we are looking for a","datePosted":"2025-12-20","employmentType":"FULL_TIME","hiringOrganization":{"@type":"Organization","name":"Fortuna Health","sameAs":"https://fortunahealth.com"},"url":"https://jobs.ashbyhq.com/fortuna-health/6b4ac299-8f62-490b-b97a-4905f989126b","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"New York, NY"}}}]

About Fortuna Health

About the role

What you'll do

About Fortuna Health

About the role

What you'll do

What we're looking for

Fortuna Health

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